Continuing with our example of online Company Email List coupon companies, without segmentation, the public is flooded with emails of special offers and discounts for items that are not relevant to them Company Email List. Why would you want to receive offers for a dog spa when don't even have a pet? People get agitated after the one-hundredth non-relevant email offer and click "unsubscribe". The coupon company then Company Email List loses a potential customer. However, if the company added demographic data into the mix, and targeted emails to specific segments, Company Email List the positive response would be tremendous.
While targeted email Company Email List campaigns are essential and should take priority in your email campaign, large scale email "blasts" have a place too. Emails to your entire database can be an effective method of delivering important announcements about the product/service or company that could be considered relevant to your entire Company Email List customer base. Looking once again at our coupon company example, a broad based email could inform prospective customers about the addition of a new Social Media account to complement the coupon company's Company Email List website, where some special offers will be given only to those that "like" or "follow" that specific Social Media account.
Sophisticated email marketing Company Email List campaigns will integrate automation into their strategy. Email communications can be triggered when a certain action is taken by an individual or group within the email content management system. In the coupon company example, within their most recent email, a customer "clicks" to request to Company Email List receive email offers only once per week, the system can automatically send the user a brief checklist about which product/service categories they prefer to receive offers from, so that the coupon company Company Email List can batch the most relevant offers towards the consumer, to be sent out only once per week.